Post iOS App
I am the creator of Post. The app uses geo-location data to provide a sort of digital cork board, providing visual representations for various community events. Any user can post and share across social networks, making Post a central hub with branches extending across other touchpoints. The app design utilizes a masonry view for a quick, endless-scrolling feed design. The branding element I created is based on a golden proportion armature to create a "pin" icon.View Project
Heinz Packaging
Rethinking the common condiment packet is something I've felt needed to be done for a long time. The current version is wasteful and environmentally irresponsible. I created a series of condiment "spools" that utilize bio-degradable materials while also increasing the capacity so that less packets are required for a meal. The spool can easily be replaced, reloaded, and eventually recycled. The surface design celebrates the new format of the condiments, while giving them a classic feel as well.View Project
"Game of Agency" by Nerf
Tasked with creating packaging for a popular toy, I turned to Nerf for an adult "assassin" game targeted towards companies looking for fun team-building games. The idea was to create a special kit for "spies" that would be distributed by a "central agency" with instructions on which player to eliminate. Using a space-age/"James Bond" aesthetic, the spy package gives a very adult and unique feel to the classic child's toy. It was intentionally designed to also be easily stackable and easy to ship in bulk.View Project
Harley Davidsion Ad Campaign
For their 110th anniversary, Harley Davidson needed a multi-faceted advertising campaign that embraced the rebel spirit. As an Art Director, and lead Copywriter, I worked with a group to come up with a consistent campaign across print, video, mobile, web, and collateral. My primary role was designer as I composed all imagery and created all mutlimedia pieces, but I also was able to direct a team of photographers and an illustrator who worked on the handdrawn type.View Project
Coney Island Coasters
When thinking of Coney Island, many people's initial thought is the famous roller coasters that cover the Brooklyn island. Using a play on words, this comemorative souvenier collection of drink coasters embraces some of the island's uniqueness and culture. Using a monochromatic design on regular cork provides a rugged quality that is ubiquitous with Coney Island.View Project
Franklin Gothic Specimen Book
This specimen book celebrates the classic American typeface Franklin Gothic as if it were a brand new typeface. It showcases how the type is designed and how it can be used to create beautiful typographic messages. The color scheme is a stylized version of the traditional Red, White, and Blue, while the overlapping and juxtaposition of the type is a tribute to the typeface's namesake, Benjamin Franklin and his famous printing expertise.View Project
Airstream Print Campaign
This print campaign for Airstream was for a brand revitilization effort in order to engage a new generation of Airstream lovers by offering the unique campers as rentals, instead of a major purchase. As sole Art Director and Copywriter, I selected a tone of imagery and copy that reflected the nostalgia, yet timelessness of the iconic piece of Americana and gave it a sense of a modern aesthetic.View Project
Azio Pizza Identity
As a rebranding effort, this minimalist identity references a pizza with toppings while establishing a professional-looking appeal. The rustic red color choice is tied to the Italian-style brick-oven pizza that the restuarant chain is known for.View Project
King of Pops Identity & Branding
King of Pops is a regional all-natural, handmade popsicle company from Atlanta. Tasked with envisioning a new identity system for the fast-growing brand, I developed a colorful mark that appeals to the idea of being "handmade" while also keeping it typographically sound and also fun. Accompanying the mark is a playful pattern using complimentary colors that describes the brand through iconography. The branding reached across stationery, cart wrapping, apparrel, and the King of Pops online presence.View Project
Maestro.fm Website & iOS App
As an Interface Designer for the Atlanta-based music-streaming start-up, Maestro.fm, I worked from the ground up to redesign the entire user experience from the website to the mobile application. I focused on simplicity and ease-of-navigation, which were two major pain-points in the previous version. Upon launch of this design, the website analytics jumped from a stable ~25,000 users per week, to just under 60,000 for over three continuos monthsView Project
Mobil On The Run Marketing
While working at DDB in St. Louis, I worked with a small team on a new-business piece for the gas station Mobil's chain of convenience stores. The brief was to develop a campaign for a rewards program based on store purchases, thus saving money at the pump. My team developed an idea called "Rollin' Back the Pump" which had a fun-twist on the idea with a hip-hop vibe that was accompanied by a commercial rap emphasizing the "coolness" of paying less for gas.View Project